Soulsports arranged for GB Team snowboarder Ben Kilner to front the press launch of “Mario and Sonic at the Olympic Winter Games”, (endorsed by the IOC), which is launching with SEGA in October. The press launch was held in Manchester at the Chill FactorE on the 15th September.
Mario, Ben Kilner, Sonic
Ben who is likely to be representing GBR at the forthcoming Olympics in Vancover had a great day entertaining approx 30 press on the day including Zoo Online, Talksport Magazine, Bauer Radio, Loaded, Daily Sport, News Of The World, Daily Star, Guardian, Super Super, Channel M, Sport.co.uk, SEGA Nerds, Inc Gamers, SEGA Sites & Sonic Wrecks, Play.TM etc..
Some of the press just wanted interviews and others took to the slopes to get some riding tips, or sprayed as in ZOO’s case.
Overview of the game which Ben promoted:
The rivalry of Team Mario and Team Sonic explodes in an all new winter sports competition – Mario and Sonic at the Olympic Winter Games. Developed exclusively for the Wii and DS, this sports party game is a follow-up to the smash hit Mario and Sonic at the Olympic Games. This game will allow players to take to the snow and ice of Vancouver and Whistler, Host Cities of the 2010Winter Games, and test their Olympic Spirit in competitive events through their favourite Mario and Sonic characters. With an assortment of new challenging Dream Events and surprises from the work of Mario and Sonic, the stage is set for a winter Olympic experience like no other. Grab your Wii Remote/Nunchuk, DS and Wii Balance Board and get ready to go for gold!
Ben about to give ZOO a face full
Ben spraying the guy from ZOO magazine
Izzy from LunchPR had this to say to Ben after the event “Thank you Ben! Such a pleasure to have you there. You were super helpful and great at accommodating all our press requests“
