Soulsports, the leading action sports PR & Event company has been appointed as the PR agency for Freewaters – the new progressive footwear brand launching in the UK & US in Spring 2011.
Freewaters is a unique sandal brand that integrates patented technical features and progressive green materials whilst also bringing safe drinking water around the world.
For every pair sold, Freewaters will provide clean drinking water for one individual for one year via grass roots community projects. Freewaters’ founders have recently returned from Kenya, where they created a series of freshwater wells to provide safe and reliable drinking water to rural communities in the western region of the country, as well as training a team of Kenyans who will now be able to replicate the process moving forward.
“We believe access to clean water is a basic human right. With over 3,300,000 people dying every year from dirty water and a lack of proper hygiene, we felt compelled to get involved - and what better way than through creating great sandals,” says Brand Director Eli Marmar.
Freewaters’ Founders Martin Kim and Eli Marmar are two industrial designers who previously designed snowboard boots (Burton, DC) and wetsuits (O’Neill) respectively, based out of Santa Cruz, California. Sharing an addiction to wearing flip flops & a love of surfing, Eli & Martin set out to create two integrated missions – 1. To design the best sandals ever seen, and 2. Help find solutions to the global drinking water pandemic.
Freewaters SS11 Men's Collection, in Snow & Rock stores March.
Freewaters will be on sale via Snow & Rock from early March onwards.
All enquiries to jojo@soulsports.co.uk
