Oakley UK announces the launch of the Jenny Jones Signature Goggle, which will be available on worldwide release throughout the 2011 winter season. Jenny Jones is the UK’s most successful competitive snowboarder and has been an Oakley sponsored athlete for over a decade. With the introduction of Elevate, the latest snow goggle optimised for small to medium faces, it is the perfect time to honour a female snowboarder of such distinction and loyalty with her own signature design.
“It was a great experience to sit down and create my own signature goggle. I’m really pleased with the final design as the colours and graphics are very ‘me’. I’m genuinely proud to be wearing the ‘Jenny Jones Oakley’s!”.
Jenny Jones Signature Goggle with Oakley
Liesl Holtz, Oakley’s global Women’s Sports Marketing Manager said “Jenny has been a long term, valued ambassador for Oakley and in recent years she has proven through her determination and success that she is not only worthy but incredibly deserving of an Oakley Signature goggle. Jenny has great style and pizzazz both on and off the snow so partnering with Oakley design on this product resulted in a dynamic expression of who she is.”
Jenny chose a fresh and clean white base combined with a cool teal colour pop and to add a little softness a delicate feather design across the frame and strap. The launch of the signature goggle also brings about Jenny’s first major advertising campaign with Oakley.
Interview with Jenny Jones from gonzilla.tv on Vimeo.
Jenny started snowboarding at 18 years old during her first season while she worked as a chalet host in Tignes, France. A natural flare for the sport saw her enter the British Championships after just one winter; she won and the rest is history. In her career as a professional snowboarder Jenny has amassed countless podium places across both hemispheres, including British Champion titles, TTR events and most recently three gold medals and one silver at the X Games in Aspen and Tignes. In 2011 she was one of sixteen female athletes invited to take part in The Oakley Arctic Challenge where she once again stood on the podium.
Over the last ten years Jenny has become a global ambassador for the sport and the perfect role model for female athletes who want to progress their skills either for fun or with a view to being a professional. In September 2010 Jenny also embarked on a personal challenge, to cycle from London to Paris, with a team of Oakley athletes, to raise money for the Lavender Trust at Breast Cancer Care.
Jenny Jones - Oakley Goggle
The Jenny Jones Signature Goggle will be available in October 2011.
Please visit http://www.oakley.com/women/products/6767/25421 to purchase or to find our dealer locator.
Follow Jenny here:
Soulsports Profile: www.soulsports.co.uk/jennyjones
Facebook: www.facebook.com/jennyjonessnowboarder
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
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