British Snow Tour Unveil The Rebellion - a New Era of Indoor Championships
24 September 2011 – SNO!zone Castleford.

British Snow Tour organisers are proud to reveal a new era of Indoor Championships – The Rebellion. A competition course that boasts two distinct lines of rails and boxes running simultaneously, individual titles and a minimum of four hours slope time per rider promises to set the scene for the ultimate indoor rulers to emerge.

The Rebellion is set to revolutionize snowboard & freeski warfare: the ‘Rail Slayer’ title will be awarded to those that deploy Jedi-like skills on the metal. The ‘Jib Master’ will go to those who can blow the box-zone to pieces. Only those who can conquer both zones can mount a realistic attack on the coveted British Indoor Championship title.

The action takes place at SNO!zone Castleford on Saturday 24th September, this is set to be the biggest showdown on the event calendar with British Championship medals to be earned, TTR world-ranking points to be gained, prize purse to be won and reputations to be forged - Let the battle commence!

Snowboard Championships Schedule:
09.00 – 11.00 Box Line (All women plus KM, YM (unless seeded))
11.10 – 13.10 Rail Line (All women plus KM, YM (unless seeded))
13.20 – 15.20 Box Line (JM, OM, MM (plus all seeded men))
15.30 – 17.30 Rail Line (JM, OM, MM (plus all seeded men))
17.30 – 18.15 Box Line (Finalists – 15 riders (10 men / 5 women))
18.15 – 19.00 Rail Line (Finalists – 15 riders (10 men / 5 women))

Freeski Championships Schedule:
09.00 – 11.00 Rail Line (All women plus KM, YM (unless seeded))
11.10 – 13.10 Box Line (All women plus KM, YM (unless seeded))
13.20 – 15.20 Rail Line Line (JM, OM, MM (plus all seeded men))
15.30 – 17.30 Box Line (JM, OM, MM (plus all seeded men))
17.30 – 18.15 Rail Line (Finalists – 15 riders (10 men / 5 women))
18.15 – 19.00 Box Line (Finalists – 15 riders (10 men / 5 women))

The Seeded Riders from last year’s British Snow Tour Ranking list (making them Tour leaders) are: Jordan Gee (snb), Chris McCormick (ski), Katie Ormerod (snb) and Katie Summerhayes (ski). These riders will enjoy the added benefit of running in reverse order watching the rest of the field before they throw-down the gauntlet.

The British Snow Tour, which is part of the TTR World Snowboard Tour, would not be possible without its highly supportive sponsors: Protest, Trespass, Cushe and Snow+Rock. Media partners: Whitelines, Huck, Extreme Sports Channel, Downdays.eu, Skiclub.co.uk, In The Snow, Metrosnow.co.uk and Snowboardclub.co.uk.

More information visit: www.britishsnowtour.com

Soulsports, the leading action sports PR & event company, have been appointed by Garmin® the global leader in satellite navigation to handle their winter sports PR activity for the 2010/11 season. Soulsports will focus on the launch of Garmin’s two new ski GPS navigators (the Oregan 450 and the Dakota 20), both of which come with the new and innovative Mountain Dynamics SnowRanger Ski resort maps for Europe and North America.

“We’ve chosen Soulsports for their stand-out expertise in the winter sports market. We’re challenged with telling the story to as many people as possible that Garmin’s award winning GPS products aren’t solely for the elite runner, cyclist or triathlete but for every outdoor activity you can think of. The team at Soulsports help to deliver this and then some in the Snow market.” Chris Merrell Head of EMEA Marketing Communications

Both navigators will be available to trial at the official Garmin Test Centres® – ten specialist ski chalets located throughout the Alps, giving guests the opportunity to test the devices, complete with the Mountain Dynamics SnowRanger Ski resort maps. Additionally, Garmin will be once again running the Garmin Downhill Challenge at the British Snow and Freeski championships held in Laax, March 2011. BBC Ski Sunday Presenters Graham Bell and Ed Leigh are the ambassadors for Garmin Winter Sports.

Not only do the navigators help you find your way around easily, they tell you how far, how fast, and how high you go. The maps give you turn-by-turn directions telling you which lifts and slopes to take to get to your destination; ticket offices, parking, snow parks, restaurants and ski schools are all marked on the map. When you’re finished on the slopes you can review, relive and replay your runs at the free worldwide online community, http://www.garminsnowclub.co.uk/

For more information please contact Jojo Cook, PR Director at Soulsports
Tel: + 44 (0)1273 687788 email jojo@soulsports.co.uk www.soulsports.co.uk

Garmin crowns its Alpine Champions following a raft of snowsports activity, both devised and implemented by Soulsports.

Garmin® the global leader in satellite navigation celebrates its first and successful winter season in snowsports by announcing the 3 champion skiers and snowboarders from the Alpine Garmin Test Centres that travelled the fastest, highest and furthest.

Throughout the Winter 09/10 season, over 5,000 guests swooshed through the doors of the Garmin Test Centre Chalets and snapped at the opportunity to trial the Foretrex 401 GPS devices, as sported last season by BBC Ski Sunday’s Graham Bell.

The practical wrist-worn device provided thousands of trialists with immediate speed, height and distance feedback, as well as extensive navigational capacity. More than simply enhancing the users’ slope-time, at the end of the day trialists uploaded their daily tracklogs to Garmin Snow Club for automatic entry into the season’s league table and chance to win a week’s winter holiday and Garmin devices. After 5 months, and well over 10,000 tracked miles, Garmin can reveal the Test Centre Champions for Winter 09/10:

How Fast? – Jonathon Brothers, 75.1mph – More Mountain Chalets, Morzine
*A week’s winter holiday for two at More Mountain, plus a Foretrex 401 device*

How High? – Andy Fisher, 10,585m (vertical descent) – Pleisure Holidays, Courchevel
*A Foretrex 401 and Dakota 20 device*

How Far? – Ben Lakin, 45.07miles – More Mountain Chalets, Morzine
*A Foretrex 401 device*

“In our first year of presenting the brand to the snowsports market, we have been overwhelmed with the response” said Chris Merrell, Garmin’s Marketing Manager. “We knew that the Foretrex 401 filled a gap in the market, but for demand to increase 10-fold on last year has taken even us by surprise. We now intend to push on into Winter 10/11 taking the learning’s gained from our excellent Test Centres and ambassadors Graham Bell and Ed Leigh to further increase the benefits that Garmin brings to snowsports.”

Both Garmin devices are available at all Snow + Rock and Ellis Brigham stores nationwide.

Foretrex® 401 – SRP £199.99
DakotaTM 20 – SRP £279.99

For a chance to win next season, book your stay at any of the Garmin Test Centres which can be viewed at www.garminsnowclub.co.uk. Good luck.

O’Neill, the original Californian surf, snow and lifestyle brand, has appointed Soulsports as their UK PR and social media agency, with immediate effect. O’Neill was founded in 1952, when a young Jack O’Neill invented the world’s first neoprene wetsuit. O’Neill continue to lead and innovate with both technical products and a strong fashion line for men, women and children.

Jojo Cook, who joined Soulsports as PR Director in February this year, will be the Account Manager, handling all press enquiries regarding products, events and athletes.
Soulsports is a leading UK action sports agency, specialising in PR, athlete management and events.

Sophie Paget, Marketing Manager O’Neill UK said: “Last year was a big year for the brand with O’Neill UK being setup as a direct subsidiary company to O’Neill Europe. This is a new era for us all and now is a great opportunity for us to communicate all that O’Neill stands for and offers – from our athletes and core events, to our product developments, such as new Eyewear and Toddler ranges being added to our 2010 collections. Soulsports, with combined experience and expertise in both extreme sports and fashion, were an obvious choice for us to appoint to take on this task, and we’re looking forward to working with them this year!”

Soulsports will also be promoting The O’Neill Cold Water Classic surf series, one of the most groundbreaking event series in world surfing, which is now in its second year. The CWC stops at Thurso, Scotland on April 13-19th, where 144 of the world’s best surfers will battle it out at one of the coldest and wildest surf spots in the world. Press places available.

For all PR enquiries contact Jojo Cook
jojo@soulsports.co.uk
Tel: 01273 687788

www.oneill.com
www.soulsports.co.uk

Check out the BRITS 2010 feature from the Mirror.co.uk, its never to chilly for an alpine gathering: http://bit.ly/9gip3v

Garmin the global leader in satellite navigation turns its expertise to snowsports to deliver the new must-have item for the slopes as it announces a series of GPS devices and a range of activities geared toward the snowsports enthusiast.

Demonstrating that it is not solely the performance-driven that benefit from the value Garmin adds to sport, the wrist-worn Foretrex® 401 is set to provide millions of recreational skiers and snowboarders with the fundamental statistics that they have long craved; how high, how far and how fast did we go today? Of course, this sophisticated, waterproof device is packed with extensive capabilities for the more inquisitive, but its simplicity makes it possible for everybody to get more from their time on the slopes.

To put the Foretrex 401 onto the wrists of typical enthusiasts, Garmin has joined forces with 10 specialist chalet operators around the Alps to form official Garmin Test Centres, offering guests the opportunity to test-drive the latest GPS technology. At the end of the day, guests simply upload the day’s data, or ‘tracklog’, at Garmin Connect to review their movements and statistics including highest speed, total descent, total ascent, maximum elevation, total distance and much, much more.

To foster the competitive spirit that will no doubt arise, Garmin has created a season’s league table at Garmin Snow Club to champion the persons that travel the fastest, the furthest, and the greatest descent. The victorious not only secure bragging rights for the year, but are then in with a chance of winning a week’s winter holiday at one of the Garmin Test Centres.

In addition, the Garmin Downhill Challenge will be making its presence felt at The BRITS Snow & Music Festival, which hosts the British Snowboard & Freeski Championships in Switzerland from 21st – 28th March. Throughout the week revellers will charge the slopes to register a fastest time to be displayed upon the Garmin Leader board positioned centre stage of the Apres Arena. The Garmin Downhill Challenge is destined to spark post-slope boasting and debate and perfectly complements the en-masse downhill at the end of the week, Red Bull Homerun, which witnesses 300+ competitors racing simultaneously from the top of the mountain to the bottom… organized chaos. The winner of the Garmin Downhill Challenge will naturally win a trip to The BRITS 2011 to defend their crown.

Finally, spearheading the snowsports campaign are two guys that uphold Garmin’s pursuit of innovation and adventure in BBC Ski Sunday presenters and Garmin ambassadors Ed Leigh and Graham Bell. Regular Ski Sunday viewers will have noticed a recent product review of the Foretrex 401 on the show. Follow Ed’s and Graham’s travels around the world at Garmin Snow Club including fly-through visuals of Graham’s World Cup Downhill runs and both of their exploits at the Winter Olympics in Vancouver.

“Snow sports offered up an exciting proposition for Garmin, which required a shift in our approach for a sport that’s mass focus is recreational,” said Chris Merrell, Garmin’s Marketing Communications Manager. “And we are strong in the belief that Garmin can, and will, add value to every snow enthusiast, both in their on-piste activities and off-piste discussions. GPS adds fun as well as safety to your snow activities.”

Both Garmin devices are available at all Snow + Rock and Ellis Brigham stores nationwide, where a purchase in-store or online holds the added benefit of entry into the prize draw for an all expenses paid trip for 2 to The BRITS 2010 Festival and the opportunity to take on the Garmin Downhill Challenge.

Foretrex® 401 – SRP £199.99
DakotaTM 20 – SRP £279.99

www.garminsnowclub.co.uk

If you need a little help choosing a board this season, check out the women’s board review in this months copy of Onboard. Written by Soulsports PR/shredder Jo Brown after her visit to the Board Test.

 

Garmin the world leader in GPS devices have appointed Soulsports to consult and deliver a strategy for Garmin to enter the Snowsports market.

See the developments at www.garminsnowclub.co.uk

Soulsports have teamed up with Samsung to provide some great prizes from Cushe footwear & Snowboard Club UK.
Press Release:
Samsung Mobile UK today announces ‘Gone in 60 Minutes’ its biggest ever competition that gives people the opportunity to win a prize every hour, on the hour, in the run up to Christmas.

Look out for details of how to enter on the Samsung ‘Gone in 60 Minutes’ Facebook page or Twitter feed and be in with a chance of winning a £4,000 Skiworld snowsports holiday for two, complete with lessons; kit and lift passes and extra goodies.
In addition to this amazing prize, other prizes that Samsung is offering in its biggest-ever giveaway include:

• A top-end 40’’ LED TV
• Samsung’s newest dual screen cameras (ST500)
• Samsung netbooks
• A huge selection of the latest Samsung handsets including the Genio Touch and Genio Qwerty
• Signed shirts and tickets from Chelsea Football Club (courtesy of Samsung Football)
• Samsung Blu-Ray players
• Lessons at Sno!zone in (Milton Keynes, Castleford or Glasgow)
• 5 Billabong Jackets from 2Seasons
• Samsung Movies vouchers
• Copies of the new Sega Football Manager 2010
• Chuckbuddies
• 20 SCUK memberships
• 8 pairs of Cushe shoes

The competition opens on Monday 30th November and every day a list of prizes up for grabs will be released. All you have to do is log onto the website and answer the question to enter and, every hour on the hour (weekdays only from 10-8pm), someone will win a prize. Sign up for alerts, follow the Tweets or become a fan on Facebook to be first to hear the news about the competition.
On top of the hourly prizes, for every hourly question people enter , they’ll be entered into the grand prize draw to win the holiday – so the more you participate, the more chances you have to get away on that trip of a lifetime!

Samsung is working with a range of partners to provide these great prizes including Skiworld; 2 Seasons; SCUK, Cushe, Chuckbuddies, Funky Gunk, Sega, Sno!zone, 3 Valleys, Ski Set, Samsung Football and New Generation.

FB: www.facebook.com/pages/Samsung-Gone-in-60-Minutes/176008025147
Tw: www.twitter.com/UKsamsungmobile

And the campaign url is www.gonein60minutes.com

www.samsungmobile.co.uk

We are looking for a dynamic individual to join our expanding team as a Public Relations Manager.

As the UK’s Action Sports Agency we deliver an uncompromising standard of service across Consultancy, PR, Athlete and Event management with our philosophy always to keep brands at the forefront of our thinking, whilst keeping the sports and athletes at the heart of our actions.

Due to recent business wins and successes we are looking to expand our team and require a UK PR Manager to join the company who will be responsible for the creation, development and execution of PR strategies and plans based around our own events as well as our client’s events and products. The role will also focus on providing an opportunity to secure external PR accounts aiding the expansion of the business, therefore new business pitching experience is essential.

Based in Brighton and reporting to the Directors and managing the day to day running of the PR Department you will have experience in people management and supervisory skills, and be confident in speaking at management meetings to update on progress. With your excellent time management skills you will manage project timelines, budgets and ensure that deadlines are met.

To be considered for this role you will ideally be degree qualified in Business or Marketing and have a minimum 4 years PR experience either within the action sports industry or a professional PR agency.
As the successful candidate you will understand the individuality of our core market but also the commercial role that PR plays in the overall business process. Knowledge and connections within both the corporate brand world and the Action Sports arena is also beneficial for this role. A proven track record in developing and implementing PR strategies through to execution is crucial, as are, relationships with media, sponsorship partners and third party agencies.

You will have exceptional written, verbal, computer and presentation skills, an innovative approach, plus excellent organisational skills.

If this sounds of interest, please send your CV and covering letter with salary expectations to pippa@soulsports.co.uk. The deadline for applications is the 28th October with interviews taking place early November.