Case Studies > Athletes > Vauxhall
Advert Sample >
|
The Challenge
- Lou Lou Locations approached Soul Sports to provide two professional
snowboarders who could perform action sequences in Switzerland for the cross-platform
advertising campaign to launch the new Vauxhall Corsa.
Our Approach
- Based on the dates and the location in Saas Fee, Switzerland
it was our job to find snowboarders in the area who would not only be available
to spare two days but who could also work with a professional camera crew
to perform some action sequences based on the remit given by the agency.
- Through Soul Sports close relationship with riders we discovered
that the British Snowboard Team would be in the same resort for 2 week training
camp whilst the photoshoot would be taking place. The two best members Dan
Wakeham (placed 25th at the Olympics) and Ben Kilner agreed take 2 days out
of their training schedule for the shoot.
- Instead of using the 2 days allocated for the shoot, the
riders supplied by Soul Sports were able to finish the shoot within just 1
day, providing the client with everything they needed.
Results
- Advertising - national press
- Advertising - trade press
- Brochure and Point of sale.
Client Quote
- Louise Gibb, Director "LouLou Locations & Productions"
on behalf of Vauxhall "Working with Soul Sports
really made our job a lot easier, providing 2 very professional snowboarders
that enabled us to get the shots we needed with minimum effort. We would highly
recommend them to any agency looking to use a rider for a shoot as we did"
The Athletes
Ben Kilner
GB Snowboard Team Member |
Dan Wakeham
Snowboard Olympian |
|
