Profile... Jojo Cook
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Introduction...
Jojo has worked in the European action sports industry for over ten years in both PR and journalism. Graduating with a BA in Multi Media Journalism in 2000, she was shortly after offered the job of Online Editor at Onboard and Surf Europe magazines, based in Chamonix Mont Blanc, France.
After several years of journalism Jojo moved back to the UK to focus on public relations at Dust PR. In no time she was heading up the sports division managing adidas eyewear, Peak Performance, Sheactive, hummel and Eastpak. Within five years she was made Associate Director.
With a strong track record in running a busy press office, brand consultation, team and budget management, multi-platform PR, press trips, new product launches and events, and as acting English Editor of Boardsport Source, the pan-European b2b magazine, Jojo brings a wealth of expertise to Soulsports as head of PR.
Snowboarder Questionnaire
How old where you when you first began riding?
Started snowboarding in 2000 when I moved to Chamonix to work for Onboard snowboard magazine
What sort of board do you ride?
A 158 for powder days and a 55 for jibbing about!
Do you ride Regular or Goofy?
Goofy
Favourite resort?
Chamonix for the back country and night life!
How many seasons have you done?
Five
What was your favourite trip and why?
A trip to Engelberg, Swtizerland in early December 2008, so much snow, hardly anyone there and we stayed at the amazing Ski Lodge Engelberg with the best hot tub!
What do you love about snowboarding?
The freedom, the fun, the freshies!
What's your goal within snowboarding?
Keep riding till I\'m 99 years old
What aspect of snowboarding gives you the most satisfaction (powder, kickers, halfpipe, competitions, big air, cliff drops, etc.)?
powder, natural hits
What style of snowboarding best describes your riding (include a couple if you want)?
Soul surfer!!!
What's your scariest snowboarding moment?
Snapping my ACL - ouch
What are your top safety tips when riding?
Make sure you know how to use your safety kit and have a refresher day with it at the start of each season.
What advice have you got?
A hip flask and a mars bar come in very handy on the lift
Surfer Questionnaire
How old where you when you first began surfing?
Bournemouth, 1999
What length board do you ride?
a big fish
What wetsuit do you use?
Avoid wetsuits by surfing hot countries!
Favourite surf spot in the World:
Costa Rica... too many great spots to tell you
What do you love about Surfing?
All of it
What aspect of Surfing gives you the most satisfaction?
Being in the water with a couple of friends, sharing the stoke
What's you scariest Surfing moment?
Getting knocked out unconscious by a flyaway board and going to A&E
General Questionnaire
What are your other interests?
Mountain biking, yoga, running
Where would you like to see yourself in the future?
Surfing more tropical waves
Realistically, what will you be doing in the future?
Surfing cold English waves
Who are your idols?
Amelia Earhart, Gidget, Kate Adie, Rell Sunn, Lisa Anderson, Occy, Layne Beachley
What's your favourite quote?
\"Buy the ticket, take the ride.\" Hunter S Thompson
